Opportunity Hub returns to SXSW to unlock access to opportunities in tech, entrepreneurship, and investment for minority students with flagship program HBCU@SXSW

Opportunity Hub returns to SXSW to unlock access to opportunities in tech, entrepreneurship, and investment for minority students with flagship program HBCU@SXSW


Today, The Tech Sector Workforce is Mostly White Males—Less than 2% are African American and Less Than 2% are LatinX American; These Statistics Represent The Need for Authentic Diversity, Inclusion and Equitable Opportunity and Opportunity Hub is Leading The Charge

MailChimp teams up with Opportunity Hub as Lead Sponsor of HBCU@SXSW; National Sponsors Include Comcast, Capital One, Chick-fil-A, Facebook, Oculus, Spotify, Deloitte, Snapchat, Chan Zuckerberg Initiative, Microsoft, Twitter, Kauffman Foundation

#ohubhouse  #hbcusxsw18

ATLANTA – (February 27, 2018) Opportunity Hub (OHUB) is set to return to South by Southwest (SXSW) Conference and Festival for the third consecutive year with its flagship HBCU@SXSW program. The early exposure and recruitment initiative for African American and LatinX college students will take place March 9-12 in Austin, Texas. This year, the lineup of events has increased to include more than 50 speakers across three venues, six official SX panels, nine dedicated student recruitment events, the 4th Annual Innovators and Investors VIP Reception & Dinner, and #OHUBHouse—the first-ever inclusive tech, startup and blockchain house at SXSW.

“By 2053, the average net worth of an African American family is projected to be zero,” said Rodney Sampson, CEO of OHUB. “We can and must work to disrupt these statistics at scale by ensuring that minorities from socially disadvantaged communities are exposed, educated, trained and provided access with definitive opportunities to build a high demand career in tech, launch and grow a high growth startup company, and create multi-generational wealth.”

With over one thousand applicants from more than 200 schools, OHUB selected 125 students from 60 schools to attend this official SXSW event. The program aims to provide students with access to unknown spaces and firm recruitment opportunities through a fully immersive experience with the interactive technology on display at SXSW, leading tech companies, investors and influencers. In 2017, 90 percent of the students who attended HBCU@SXSW received paid summer internships, apprenticeships, or full-time positions.

Over the weekend, more than 50 speakers will be featured including Celia Edwards Karam (Capital One), Timnit Gebru (Microsoft), Brian Bracken (Kairos), Janice Bryant Howroyd (ACT-1 Global), Rodney Williams (Lisnr), Kei Henderson (21 Savage), Rodney Bullard (Chick-fil-A), Sheena Allen (CapWay) and many other top experts and influencers from across different industries that are directly engaged in the innovation economy. Official SX panels will cover topics from hacking racial bias in artificial intelligence, to creating safe work spaces for millennials of color, and mining, trading and building blockchain companies.

Headliners performing in the #OHUBhouse include DJ Scream of Hoodrich Entertainment and Young Guru, best known for his work with Jay-Z.  

In line with its commitment to improve inclusion and diversity in the tech sector, MailChimp has partnered with OHUB as the lead sponsor this year.

“MailChimp is thrilled to partner with Opportunity Hub through its HBCU@SXSW program to promote diversity in tech at SXSW,” said Chimére Faison Barnard, Diversity and Inclusion Talent Scout at MailChimp. “We recently collaborated with Opportunity Hub to launch #ATLTechRiseUp to attract and retain more diverse talent for tech jobs in Atlanta. HBCU@SXSW is one of the best opportunities for us to cultivate these meaningful relationships by sharing access to MailChimp and the tech community with talent in untapped minority demographics. In 2017, at HBCU@SXSW we were able to connect with some of the brightest and most driven talent from across the country, and we can’t wait to engage at a more prominent level this year.”

Other national sponsors include Comcast, Capital One, Chick-fil-A, Spotify, Facebook, Oculus, Spotify, Deloitte, Snapchat, Chan Zuckerberg Initiative, Microsoft, Twitter and Kauffman Foundation.

“As part of our continued commitment to diversity at all stages of the pipeline, Capital One is proud to sponsor HBCU@SXSW to help expose more students to career opportunities in tech,” said Mark Mathewson, Managing Vice President, International and Small Business Technology at Capital One. “In addition to supporting their overall experience at SXSW, we’re excited to connect directly with HBCU students at the #CapitalOneHouse for several events, including our ‘Elevating Blacks in Tech’ panel discussion on March 10.”

For more on HBCU@SXSW please visit www.hbcuatsxsw.co  and follow us @ohubatl @hbcuatsxsw.

About Opportunity Hub

Opportunity Hub (OHUB) was co-founded in 2013 by Rodney Sampson as a follow up to the highly successful Kingonomics’ conferences in Atlanta, GA and Washington, DC. Prior to a 2015 merger to create TechSquare Labs, the Atlanta-based organization grew to become the largest multi-campus entrepreneurship center and technology hub in the United States specifically focused on diversity and inclusion as a business thesis for the development of high demand technical talent and high growth startup companies. To scale its current work to date, OHUB is building a suite of collaborative and interconnected blockchain technology products, programs and partnerships with corporations, tech companies, foundations, government agencies and entrepreneurship-led ecosystem building organizations globally. For more information, visit www.opportunityhub.co .

About Rodney Sampson

Rodney Sampson is an accomplished technology entrepreneur with two exits, a venture fund investor, selective advisor, inclusive ecosystem builder and four-time published author. Passionate about closing our nation’s racial wealth gap, Sampson co-founded Opportunity Hub in 2013 and built it into the largest minority owned, multi-campus entrepreneurship center, co-working space, pre-accelerator and code school scholarship fund. Via a 2015 merger, Sampson joined Dr. Paul Judge to launch TechSquare Labs, a 25,000 s/f work space and $15 million venture fund. To date, TechSquare Labs’ portfolio companies have raised over $250 million in venture capital, are worth over $1 billion, generate $75 million in recurring revenue and have created over 750 high growth technology jobs throughout Metropolitan Atlanta and beyond. Today, as Executive Chairman & CEO of Opportunity Hub, Sampson is focused on scaling its suite of collaborative and interconnected technology products, programs and initiatives to further strengthen its position the company as the world’s leading inclusive ecosystem building technology, education, entrepreneurial development and investment platform. Sampson previously served as the 1st Head of Diversity at Mark Burnett Productions, executive producers of the hit ABC show, ABC’s Sharktank.


Corey Smith, Early Exposure Lead



FOR IMMEDIATE RELEASE: Opportunity Ecosystem Announces HBCU@SXSW 2018 Call for Student Applications & Corporate Sponsors

FOR IMMEDIATE RELEASE: Opportunity Ecosystem Announces HBCU@SXSW 2018 Call for Student Applications & Corporate Sponsors

ATLANTA, June 15, 2017— In tandem with the holiday that commemorates the abolition of slavery in the United States, Juneteenth, Opportunity Ecosystem’s HBCU@SXSW 2018 will officially launch its call for student applications and corporate partnerships on Freedom Day, Monday, June 19th. Students from Historically Black Colleges and Universities (HBCUs), Hispanic Serving Institutions (HSIs) and participating LSAMP Predominantly White Institutions desiring to attend SXSW, gain an increased exposure to the innovation economy and connect with technology recruiters and startup entrepreneurs can apply at http://www.hbcuatsxsw.com.

Since 2015, HBCU@SXSW has exposed high potential technical and non-technical students from under-tapped backgrounds (African American, Hispanic, and Native American) to career possibilities within technology, and high growth inclusive entrepreneurship, while promoting long-term wealth creation as well. 100 students from 41 colleges and universities attend in 2017. NBC, USAToday, LinkedIn, Black Enterprise, Campus Lately and more provided media coverage.

The initiative is held in Austin, Texas at SXSW, the country’s premier festival for interactive, film and music, held March 9th to 18th. The third annual HBCU@SXSW will be held from March 6th to 12th during SXSWedu and SXSWInteractive. The event has a $1.5 million budget with a per-student cost of $3,000.

“Four years ago, my wife, a Howard University graduate, and I were at SXSW attending a VIP investor event. We realized that we were the only black people in the room and decided that early exposure to these unknown spaces was critical to increasing authentic inclusion in the innovation economy. So it was her idea to introduce HBCU students with access to the world we live and thrive in as early as possible,” says Rodney Sampson, Founder & CEO, Opportunity Ecosystem.

“Every day we’re seeing multi-generational wealth being created in the technology and startup world that has no reliance on access to pre-existing multi-generational wealth. Black and Latino must build her.”

The application is open to students from under-tapped backgrounds who are studying at an accredited institution at the undergraduate or graduate level. Applicants attending HBCU, HSI and participating LSAMP Predominantly White Institutions are encouraged to apply.  

Now under the leadership of Corey Smith, #HBCUSXSW18 promises to be larger and more engaging than ever. Over the course of one week, college administrators and students will attend official workshops and panels sponsored by partnering tech companies, as well as networking and curated culinary experiences promoting tech careers, startup entrepreneurship and wealth creation. They will also be exposed to highly-respected entrepreneurs, business leaders, technologists of color, and investors from around the world. Past speakers include Founder & CEO of Act-1 Group, Janice Bryant Howroyd, the first African American woman to own a billion-dollar company, John Hope Bryant, Founder & CEO of Operation Hope, Van Jones, Founder & CEO of Dream Corps and #YesWeCode and billionaire Steve Case of AOL and Revolution Fund. A #DiversifySXSW House and #YesWeCodeFund Fundraiser are planned.

Past sponsors include more than 32 tech companies and Fortune 100 companies such as Microsoft, Google, Twitter, Mailchimp, Delta Air Lines and Booz Allen Hamilton.

“HBCU@SXSW and OHUB@ offers companies authentically committed to recruiting the best and brightest technical and non-technical talent scale in their initiatives to recruit from colleges and universities that are intentional about exposing, educating and engaging their high potential students with access today to the opportunities of the future”, says Corey Smith, Early Exposure Lead, Opportunity Ecosystem.

The ultimate goal is to bring 1,000 of the most diverse people on the planet to SXSW. 500 students and 500 influencers that will go back to their respective cities and launch chapters of

OHUB at their respective campuses, corporations, and communities.

Opportunity Ecosystem

The brainchild of Rodney Sampson, Opportunity Ecosystem promotes inclusive innovation, entrepreneurship, investment and wealth creation through a four-pronged approach: early exposure, education and training, ecosystem building and capital formation. HBCU@SXSW is an Early Exposure initiative of Opportunity Ecosystem. Learn more at http://opportunityhub.co/.


Started in 2016, HBCU@SXSW is a partnership between Opportunity Ecosystem, Huston-Tillotson University and SXSW that exposes traditionally under-tapped college students to possibilities within the technology sector, whether in technical or non-technical roles. The program includes notable business leaders, technologists, and investors as well as panels and student sessions. Learn more at http://hbcuatsxsw.com/.


Established in 1987, SXSW is an annual conglomerate of conferences and festivals that highlight music, film and the interactive. The event includes more than 60,000 registrants and showcasing artists from over 100 countries. SXSW 2018 will be held in Austin, Texas from March 9th to 18th, 2018. Learn more at http://hbcuatsxsw.com/.


Corey Smith, Early Exposure Lead



A Recap of HBCU@SXSW 2017

A Recap of HBCU@SXSW 2017

In preparation of HBCU@SXSW 2018, we want to do a quick recap of our 2017 installation, which, with 100 students sponsored, had a great turnout. It has definitely laid the foundation for our work in making tech more accessible for minorities.

Let’s first start by sharing the impetus for this program. In case you haven’t heard, the tech world is not an oasis for diversity. Yes, a mecca for innovative ideas it is, yet when it comes to diversity, tech has some work to do.

A few stats:

Do the math, and it’s clear that the numbers just don’t add up. Or in basic HTML, just don’t add up .

How do we solve the problem? By exposing Generation Next and Generation Now to the tech opportunities that exist and support their training. In this way—by taking a real-world approach—we will increase these numbers. The program is led by tech entrepreneur Rodney Sampson, who founded Opportunity Hub and is the Head of Diversity and Inclusion at Atlanta startup hub TechSquare Labs.

Starting in 2016, Opportunity Ecosystem and Huddle Ventures partnered with the media, music and interactive festival SXSW in Austin, Texas to expose African American students to the possibilities that exist in the world of technology.

Our inaugural year included 50 students, and last year, out of 456 applications, we selected 100 students for the HBCU@SXSW program for a weekend of networking, mentorship, and exposure within one of the biggest tech-centric events in the nation.

The program accepted underrepresented students from major universities across the nation, with the majority of attendees from historically-black colleges (HBCUs).  We accepted students from HBCUs large and small, well-known and not so well-known. From the Atlanta-University Center and Howard to Medgar Evers College and Allen University, we worked with students across the country who want to pursue careers in tech, whether pursuing a tech or non-tech major, within technical and non-technical roles.

And companies took notice. We have over 30 companies that support the program, with big names that include Snapchat, Google, Microsoft, Booz Allen Hamilton, Delta Airlines, Mailchimp, PwC, and more.

Have you ever met an owner of a billion-dollar company?

Our students were afforded the opportunity during a presentation by Janice Bryant Howroyd, the Founder and CEO of Act-1, a global leader in temp staffing, consulting and HR services. Participants of HBCU@SXSW were able to meet leading entrepreneurs and envision themselves one day in their shoes. Janice Bryant Howroyd, by the way, has a net worth of $420 million.

The trending hashtag? #DiversitySXSW.

At a cost of $3,000 per student, participants pay nothing with program fees and housing covered through sponsors.

We took 50 students to Austin our first year (2016), 100 our second (2017). This year we are aiming for 500 students for HBCU@SXSW 2018, led by Corey Smith, Head of Early Exposure at Opportunity Ecosystem. The application will be rigorous, but the opportunity well worth it.

Are you a student interested in a career in tech, in either a technical or non-technical role? Apply for HBCU@SXSW 2018 today.

Are you interested in partnering and sponsoring students for this amazing opportunity? Visit our sponsor page.

If you have any specific questions, please send them to team@opportunityecosystem.co.



Student Testimonials

Student Testimonials

It’s not every day that a student gets the opportunity to attend SXSW without spending a

dime. When you’re worried about tuition, food, housing, and the unknown expenses that

college undoubtedly incurs, who has $1,000+ to spend on a ticket?


It’s for this reason that HBCU@SXSW works with companies and organizations to

sponsor the next generation of leaders, so they can dream without strings attached.

Giving their time and being open to new possibilities in tech is all that is asked.

SXSW is the premier festival for music, media, and the interactive, and last year for

HBCU@SXSW 2017, Opportunity Ecosystem sponsored 100 students to attend the

event, filled with speakers, tech leaders, investors, and influencers. For many, it was a

whole new world.


Here’s what some of our attendees of the 2017 program had to say about their experience.


Imani Ward

School: Spelman College

Major: Comparative Women’s Studies with a Focus on Hip Hop Feminism

On what she gained from the program:

“I made a lot of good connections and gained a lot of experience. Now I can articulate what I want to do better. I was kind of scared going in because I wasn’t like everyone else. I wasn’t a STEM major. I’m one of the artsiest people around. They definitely made me feel really comfortable, and it showed me that there are more opportunities out there. I don’t have to go and stay within my field—there are other things that I can do.”

Faisal Gedi

School: Georgia Institute of Technology

Major: Computer Science

On learning new skills:

The best thing that I learned was more soft skills, learning how to network better. I really enjoyed the group of students that were there. They also had a lot of ambition and were also minorities. I actually don’t attend an HBCU, but I applied regardless. There were actually a decent amount of students from predominantly white institutions. There aren’t a lot of black or Latino students at my school– it was good to be surrounded by others who looked like me who are also striving toward important goals. The entire environment was so inspiring that I became close to people working in the cohort, and now we’re working on a startup together.”

Khrys Hatch

School: Fisk University

Major: Business Administration

On students who might have reservations about applying:

“My view is go for it. If it looks like something that you might not be into, at least apply to it. Being involved in HBCU@SXSW opened my mind to different experiences. It’s a great opportunity to meet other students, and leaders in the field—Rodney Sampson himself, Steve Case, people like that. You can’t beat having an experience like that. Even if you’re not even sure about technology, it’s a great place to understand what the field is about, and get a snapshot of what it’s like.”

Kelsey Gallant, Spelman College

“HBCU@SXSW has set the stage for the rest of my career. I want to thank this program and all of its affiliates for giving me the direction I so needed. I knew my whole life that I wanted to be an entrepreneur, I just didn’t know how! Through the different panels HBCU@SXSW setup along with all the resources at the SXSW conference, I now have a more clear picture on how to get the job done. I also now have a network of amazing Black and Latino students who also are aspiring to become the people who change the face of technology! Thank you so much for everything you have done. I can assure you that I will make good use of every ounce of knowledge I have acquired.”

Jordyn Smith, North Carolina A&T University

“HBCUSXSW was an amazing, loaded experience. I am the first and only representative from my school but this is an opportunity that I would love to share with many others from my university. I am grateful for the connections and more importantly the experience.”

Ferrisa Connell, Florida A&M University

“I am so grateful for my experience at HBCU@SXSW! I plan to pursue a career in the tech industry and I feel like this conference exposed me to the people, resources, and knowledge I need to be successful!”

Mariah Cowling, Spelman College

“I was truly honored to be one of 100 HBCU students, who are our brilliant future leaders in tech, to be selected for this life-changing occasion. As a student who is excited by the intersections of STEAM, health, and coding, I was able to gain many invaluable experiences at SXSW. Between learning more about the Internet of Things, AI, and onsite genetic sequencing, I had the opportunity to network with many leading companies in technology including Google, Snapchat, Microsoft, Twitter, and countless others. From this experience and the exposure to numerous entrepreneurs, I am more invigorated than ever to continue and amplify my pursuits towards innovation. Even more, HBCU@SXSW has provided a community and network for brilliant, black students in technology which is one of the most sacred things one could create as we enter a new and exciting phase in technology. I cannot thank the teams at Opportunity Hub, Huddle Ventures, and all of the HBCU@SXSW sponsors enough for this impactful experience!”

Partnership Between Opportunity Ecosystem and Peach State LSAMP Sponsored  Seven Students for HBCU@SXSW 2017, Aims to Sponsor More for 2018

Partnership Between Opportunity Ecosystem and Peach State LSAMP Sponsored Seven Students for HBCU@SXSW 2017, Aims to Sponsor More for 2018

Last year, the Peach State Louis Stokes Alliances for Minority Participation (LSAMP)

partnered with Opportunity Ecosystem to sponsor seven students for the second

installment of HBCU@SXSW 2017. Through HBCU@SXSW, more than 100 students

attended the interactive, media, and music festival to learn more about opportunities in

technology and network with some of the biggest names in tech and business today.

“It was a wonderful opportunity for [the students] to be exposed to tech companies,

businesses, and entrepreneurship,” says Dr. Angela Birkes-Grier, Director of the Peach

State LSAMP. Many were amazingly overwhelmed by the wonderful opportunities that

they were offered by being at the SXSW conference. They were very excited, and they

said that they hope that they can do this conference again next year. It was an amazing

experience and opportunity for them to learn more about technology and integrate it into

the media arena.”.

The partnership between Opportunity Ecosystem and Peach State LSAMP included

working with STEM-focused students (science, technology, engineering and math) in six

institutions within the coalition: University of Georgia, Ft. Valley State University,

Georgia Institute of Technology, Georgia State University-Perimeter College, Kennesaw

State University-Kennesaw Campus, Kennesaw State University—Marietta Campus

(formally Southern Polytechnic State University) and Savannah State University.

With 45 programs nationwide, the Louis Stokes Alliances for Minority Participation aims

to diversity the STEM workforce by increasing the number of underrepresented students

who attend and graduate from high caliber training programs. Groups considered

historically underrepresented include African American, Hispanic American, American

Indians, Native Hawaiian, Native Pacific Islander, and Alaska Native.

LSAMP provides funding to schools to develop strategies for retaining high-performing

students to keep them on the paths to graduate school and doctoral programs so that

they ultimately pursue careers in STEM.

Strategies that colleges and universities develop with funds are geared toward

recruitment and retention. Schools assist students in numerous ways. They encourage

students and provide ample research opportunities, assist with financial support, and

provide mentoring, summer bridge programs, and academic enrichment.

The Opportunity Ecosystem and Peach State LSAMP partnership give students a new

reference point for what can be achieved in their lives.

Startups, wealth generation, investing, technology, and endless skies are some of the

life-changing ideas and perspectives that the seven Peach State LSAMP students were

exposed to at HBCU@SXSW 2017.

And HBCU@SXSW 2018 is even more ambitious in working with more LSAMP

students to nurture even more young minds and change lives.

HBCU@SXSW 2018 will be accepting applications in June. Apply!